Sushmitha Jewellers Receives Prestigious Recognition for Reviving the Silver Filigree Artform
Hyderabad, June 2025 — In a powerful tribute to tradition, skill, and rural empowerment, Sushmitha Jewellers of Karimnagar, Telangana, has been awarded the Pride India Award for its exceptional contribution to the revival and global recognition of India’s timeless silver filigree craftsmanship.
Founded in 1984 by Rajkumar Kanaparthi, a visionary artisan and entrepreneur, Sushmitha Jewellers has grown from a small team of 80 artisans into a national icon in the heritage jewelry space. Its success story is one of preservation, innovation, and purpose—built over decades of commitment to handmade excellence and artisan dignity.
“This award is not just for us—it is for every artisan who stayed loyal to craft, to culture, and to quality,” said Mr. Kanaparthi on receiving the honour. “We see ourselves as custodians of a rich legacy, not just business owners.”
A Craft Rooted in Heritage
Silver filigree is one of India’s oldest and most intricate artforms, involving the careful twisting of fine silver wires into lace-like patterns. This delicate craft is deeply embedded in Karimnagar’s cultural identity and has earned Geographical Indication (GI) status as “Karimnagar Silver Filigree.”
Despite its historical value, the craft faced steady decline due to mechanization, lack of awareness, and low commercial viability. Sushmitha Jewellers took on the challenge of not only preserving this artform but also revitalizing it—through rural engagement, product innovation, and strategic branding.
The Man Behind the Movement
Rajkumar Kanaparthi, hailing from a lineage of artisans, combined traditional knowledge with modern thinking. Over 35+ years, he has elevated silver filigree from a dying local tradition to a sought-after artisanal luxury.
Under his leadership, the brand has:
- Trained and employed over 100 artisans across Telangana.
- Introduced exclusive apprenticeship programs for women and youth in rural areas.
- Mentored rising designers like Akarsh and Anushka, who now blend classic filigree with contemporary design trends.
- Completed prestigious custom gifting projects for state institutions, temples, and private clients.
His unwavering vision has made Sushmitha Jewellers not just a business, but a movement of cultural resurgence.
Products that Carry a Legacy
The brand’s offerings span multiple categories, all handcrafted with 92.5% pure silver and finished without industrial tools. Their catalogue includes:
Jewelry:
Intricate necklaces, earrings, rings, and bangles — where classical motifs meet modern silhouettes.
Pooja & Spiritual Items:
Custom idols, kalash sets, and ceremonial thalis for religious gifting and household sanctity.
Corporate & Wedding Gifting:
Mementos, award plaques, and bridal silverware — customized for milestones and celebrations.
Decorative Pieces:
Charminar replicas, peacock motifs, and other home collectibles that represent Indian heritage.
“Each piece is not just jewelry—it’s a living archive of technique, story, and identity,” says designer Anushka.
Recognition through Results
Beyond awards, the real proof of Sushmitha Jewellers’ impact lies in its results:
- They are official suppliers to Golkonda Handicrafts, Telangana’s state-backed craft initiative.
- Their pieces are stocked in reputed Hyderabad showrooms and have gained traction among NRI clients.
- Through a key export partnership with Ameya Creations, their handcrafted silverware is now reaching customers in the USA.
Their consistent quality, combined with storytelling-led marketing, has helped transform silver filigree into a luxury craft category.
A New Chapter: Hyderabad Showroom Launch
In a strategic move to connect directly with urban customers, the brand is now gearing up to launch a flagship showroom in Hyderabad. This retail space will:
- Showcase their exclusive collections.
- Host live demonstrations and artisan interaction sessions.
- Offer curated gifting experiences rooted in Indian tradition.
It’s more than a store—it’s an experience designed to bring customers closer to the heart of silver filigree.
Scaling for Impact
Sushmitha Jewellers is preparing to expand its presence across metro cities including Delhi, Mumbai, and Bangalore, with a focus on wholesale partnerships, exhibitions, and curated retail collaborations.
Mr. Kanaparthi shares his vision:
“We want silver filigree to be a household name in every Indian city. And we want every artisan behind it to be seen, supported, and celebrated.”
Artisan Ecosystem: Empowering Rural Lives
Sushmitha Jewellers’ strength lies in its people-first approach. The brand supports:
- 38 artisan families with full-time work, fair wages, and health benefits.
- Award-winning craftsmen (2 state-level, 2 district-level) working on signature pieces.
- 4 senior design mentors experimenting with new forms and techniques.
- Women-focused upskilling programs that offer economic independence in rural communities.
This model not only revives the craft but creates intergenerational impact—making heritage viable for the future.
Notable Masterpieces
Some of their standout creations that have earned widespread acclaim include:
- Charminar Replica – a stunning micro-sculpture perfect for heritage gifting.
- Filigree Ganesha Idol Set – fusing spiritual relevance with artistic grace.
- Bridal Silver Trays – adorned with intricate borders, popular among wedding planners.
- Peacock Jewelry Sets – a bestseller for modern brides wanting traditional flair.
These products have become symbols of grace, legacy, and artistry—often cherished for life and passed down generations.
Beyond Silver: The Bigger Picture
Sushmitha Jewellers has created a blueprint for how craft heritage can be transformed into sustainable enterprise:
- Reviving near-extinct craft clusters in Telangana.
- Making rural artisans visible in global markets.
- Blending design, dignity, and digital awareness for scalable impact.
- Promoting female artisanship, breaking barriers of gender and geography.
Their success story is not just about jewellery—it’s about nation-building through craft.
Looking Ahead
As they prepare to launch new showrooms, enter new cities, and explore international collaborations, Sushmitha Jewellers remains deeply rooted in its founding mission: to protect, promote, and pass on a craft legacy with purpose.
The Pride India Award 2025 is a milestone—but for this brand, the journey continues.
“Silver may tarnish over time. But purpose never does.” — Rajkumar Kanaparthi
For media inquiries, product information, or to schedule an interview:
Email: [email protected]
Phone: +91-9849157374
Sushmitha Jewellers
This is not just art—it is history captured in silver.
